Urban Decay 24/7 Waterproof Liquid Eyeliner

I feel like I’m a VIP.

Invitations to product launches, lunches of delicious food at a table covered with makeup samples to test and take home, chilling on the rooftop of a hotel sipping cocktails while listening to the presentation about the release of a world-changing bracelet… I LOVE my job.

From the rooftop of Mandarin Oriental

From the rooftop of Mandarin Oriental Hotel

I started loving it even more when I was invited to the launch party of Urban Decay.



Urban Decay was one of the first brands I fell in love with at Sephora all those many years ago. I loved the name, the colours and the eyeshadow palettes (I have yet to own their signature Naked palette, but adore my colourful, Ammo one). Whenever I stop by a store, I tend to pick up an eyeliner or bazillion two because I simply cannot resist their amazing choice of colours and you all know how much I appreciate a beautifully lined eye… especially if I am in the mood to coordinated my eye-makeup with my outfit. A splash of blue, purple or green is sometimes all you need when you want your eyes to really be a hit and are in no mood for extensive eyeshadow blending. (Funny enough, I actually applied my 24/7 Liquid Eyeliner in the morning before realizing I had the event to attend later that day!)

So after hearing how excited I get about their selection, you can imagine my reaction to the event…




And I was STARSTUCK when I got to meet the founder of the brand! 😀


I left for the office with my hand striped with ANYTHING that might suit my eyes: Blues, greens, purples and golds in various nuances – with or without glitter – definitely spruced up my outfit. I was not ashamed to be beauty-crazy and did not remove the eyeliner until before going to bed…. and I am glad I did because it gave me a chance to test the acclaimed “24/7 strength to last”  at the gym later on…

2 hours after sweat session

2 hours after sweat session

Before hitting the gym I attempted to rub the eyeliners off with my finger – they didn’t budge. I tried again after sweating (a terrible amount) for 2 hours – again, the lines looked just as pigmented and resisted the wipe!


If that isn’t long-lasting I don’t know what is!

Same thing for my eye makeup that I applied in the morning:




Still there after 2 hours…


A definite WIN (with the only casualty being my extreme wing that wore down throughout the day…)

Verdict: YES! YES! YES! I cannot wait for Urban Decay to come to Germany so I can own all the colours and leave the gym with still fabulous eyes when my red, blotchy face might be letting me down… Oh the woes of a gym-junkie 😉

And fear not my dears: Even though sweat, blood and tears couldn’t get the liners to budge, a simple wipe of eye-makeup remover freed my hand from the stripyness immediately! Talk about AH-Mazing 🙂

Question of the day:

Have you tried Urban Decay? How did you like it?

With attitude and nail polish, Anoushé xoxo


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